Everyone knows that customer testimonials help build trust with potential clients. At EXYST, we take testimonials to the next level. Like all work we do, emotion is the centerpiece. Most websites have written testimonials, which are good, but sensing emotion from text is difficult. Some websites include video testimonials, though usually a customer is sat down in front of a camera and asked to explain their experience. This is nerve-racking and challenging for most people, leading to a sub par result. We’ve seen too many of those videos and are flipping the script on what a customer testimonial should be. We believe the most effective way to draw out emotion from people is by providing a safe space for them to talk freely, asking them questions in a conversation-style interview that’s low pressure, easy on the nerves, and allows them to fully open up. Instead of a question/answer/question/answer format, we’re more of a question/answer/go deeper into that answer style of format. As you can see in the samples below, the end result is nothing short of powerful.